Kamis, 31 Mei 2012

[Y159.Ebook] Fee Download Psychology of Sales : From Average to Rainmaker: Using the Power of Psychology to Increase Sales, by Dennis Postema

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Psychology of Sales : From Average to Rainmaker: Using the Power of Psychology to Increase Sales, by Dennis Postema

Have you ever wanted to transform your lackluster sales from average to worthy of rainmaker status? Well now you can—and you won’t need any smarm, aggressive tactics or dishonesty to do it. In Psychology of Sales: From Average to Rainmaker, you’ll learn how to understand the psychology of your customers in order to present your products the right way for each individual shopper. You’ll discover how important your customer’s personality is to whether you will or won’t make a sale. Learn how to work with some of the more challenging attitudes of potential buyers while still compelling them to commit and complete that sale.

In so many cases the death of a salesman is attributed to such simple tactics. So it’s time to step back in the sales process and get back to the basics. Anyone can make money in sales but how will you make money as a salesman? Are you an insurance salesman? A car salesman? A window salesman? It doesn’t matter! “Psychology of Sales” will take you through the simple process that every salesman goes through to build a profitable business. By looking at the psychology in selling, you will become a master closer in no time.

This is a true guide to turning a lackluster salesman to the ultimate salesman in no time. No matter what field of sales you’re in this is a must buy. After reading this book, you will be on your way to selling with the experts in no time.

  • Sales Rank: #60561 in eBooks
  • Published on: 2013-08-22
  • Released on: 2013-08-22
  • Format: Kindle eBook

Most helpful customer reviews

4 of 4 people found the following review helpful.
Motivating, energizing, content that is critical for anyone in sales as well as creatives who market/sell...
By Kindle Customer
Love this book. Got me so motivated and energized and I believe the concepts apply to anyone in life (we are all selling something, some of the time... whether trying to sell health food to our children, to get them to eat it, or ourselves in a job interview, or something that we've created, or as part of our job). My favorite part of this book was where Postema talked about the different kinds of customers, their attitudes, which affect how they relate to a salesperson... he includes critically valuable info about how to adjust your approach so as to deal with or sidestep the anti-purchasing issues of a particular type of customer (I'm going to re-read this bit to understand it better, so that I can identify a potential clients issues early on in the pitch process). I read the author's other book on designing your life and loved it (even more). Just bought two more, one the best-selling life coach author wrote about unleashing your mojo and another one about financing your life (it has ancedotes/stories to illustrate a financial life makeover)... If you like this book you MUST buy his book on designing your life... it's about mental mastery and setting and achieving goals and is highly energizing and motivating (that one I'm going to reread each night before bed to help program my subconscious mind).

0 of 0 people found the following review helpful.
I could have spent the money better
By Swadeck Taher
Did not learn much from this book. Very light on the psychology of sales. It only skimmed through the surface. Guess you get what you pay for. The price you pay is indicative of the advice you get in this case.

0 of 0 people found the following review helpful.
Very good one
By Paulo Hern�ndez larracochea
It has some great tips of how to get a sale done, I like it a lot and I kind of feel more confident about it now. I particularly enjoy most the last chapters it has great advices and it is motivational.

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Jumat, 25 Mei 2012

[G902.Ebook] Ebook Bioinformatics: Experiments, Tools, Databases, and Algorithms (Oxford Higher Education), by Orpita Bosu, Simminder Kaur Thukral

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Aimed at students of biotechnology, this work describes the methods used to store, receive, and derive data from databases using various tools.

  • Sales Rank: #4687449 in Books
  • Published on: 2007-09-06
  • Original language: English
  • Number of items: 1
  • Dimensions: 7.30" h x 1.30" w x 9.40" l, 2.09 pounds
  • Binding: Paperback
  • 528 pages

About the Author
Orpita Bosu is a Researcher at NIIT Delhi. Simminder Kaur Thukral is an Assistant Professor at the NIIT Delhi.

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Kamis, 24 Mei 2012

[U333.Ebook] Fee Download Electronic Logic Circuits, by J. Gibson

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Electronic Logic Circuits, by J. Gibson

First published in 1992

  • Sales Rank: #3482021 in Books
  • Published on: 1992-02-08
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.69" h x .34" w x 7.44" l, .66 pounds
  • Binding: Paperback
  • 160 pages

Review
"... everything which the newcomer to this branch of electronics is likely to want to know is here"
Physics Education

"Staff were particularly impressed with this title, suggesting that although it has primarily been written to cater for BTEC National/GNVQ Advanced students, its value to students studying on City and Guilds 2240 programmes should not be overlooked. The practical approach adopted by the author and the fact that Mathematics has been kept to a minimum was thought to make for a particularly accessible read."
Engineering Lecturer

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Sabtu, 19 Mei 2012

[K330.Ebook] Ebook Free Murder in the Bougainvillea (Natasha Green mystery Book 1), by Gillian Adams

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Murder in the Bougainvillea (Natasha Green mystery Book 1), by Gillian Adams

A cozy mystery series featuring observant gardener Natasha Green.

Being stranded in a country hotel during a storm with an odd mix of humans and supernaturals wasn't how Natasha Green had pictured her latest gardening job. When the body of a dead demon is found, the finger of suspicion points at her. Natasha must use her keen skills in observation to find the murderer, before her own deadly secret is revealed.

This short novella is nearly 11,000 words.

  • Sales Rank: #1199345 in eBooks
  • Published on: 2015-08-23
  • Released on: 2015-08-23
  • Format: Kindle eBook

Most helpful customer reviews

1 of 1 people found the following review helpful.
Suspenseful and Fun Short Read!
By Joanie
I really enjoyed this novelette. The who-dun-it feel is real and the mystery is fun to follow. There's a paranormal feel to it and a spark between a few characters. I hope this is a glimpse of what is to come from this author because I look forward to reading more. If you like short stories to unwind from the day, or read during lunch hour, this is the perfect story for you!

0 of 0 people found the following review helpful.
Murder in the Bougainvillea (Natasha Green Mystery Book One) by Gillian Adams was a fast, fun read.
By Carolyn Hertz
Murder in the Bougainvillea (Natasha Green Mystery Book One) by Gillian Adams was a fast, fun read.

I gave this paranormal five mystery stars. I look forward to reading more about these characters in subsequent books.

Natasha Green owns Green Thumb Gardens even though she's in her early twenties. She arrived at the Luxus Country Hotel & the manager was trying to discern 'what' she was. She selected jasmine & peace lilies to take there for their calming properties.

"Some supernaturals could sense the type of magic you had, whether it was inherent or forged, and they never knew what to make of me.

"I was an anomaly, a sort of dead zone for magic. I couldn't use it or have it used on me. In a world where magic mattered, this was a deadly shortcoming I worked hard to hide." She studied body language & attitude to avoid giving away her lack of magical talent.

She became a prime suspect in a murder, with her assistant, Sid & her cousin Dom, via cell phone to help her. Can the real suspect be found before she's forced to take a truth spell which would reveal her secrets?

0 of 0 people found the following review helpful.
Murder and fantasy all wrapped up in a nice package
By Einsam
I received a free copy of this book in exchange for an honest review.

This is a very cute short story involving mythical creatures and a murder mystery at the same time. The gardener, Natasha Green, has no magical powers, but in order to keep this a secret, she has to solve the murder.

When we meet Natasha, she is a normal looking young woman in her early twenties, with a small frame, short brown hair and green eyes…unfortunately, she is also a dead zone for magic, which would be disastrous should anybody discover her secret. Even her assistant Sid, a pixie, albeit an unusual one because he isn’t mischievous, still has powers that come in handy for a gardener.

Natasha hides her lack of magical powers by wearing what appears to be a “black box” magic disrupter at her waist.

When a demon is found killed on the bougainvillea terrace, Natasha is the prime suspect, as her garden shears are the murder weapon. Detective Harlow, a dwarf, is convinced she is guilty and sees no reason to look any further. Can Natasha protect her secret and find the murder, or is she doomed?

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Selasa, 15 Mei 2012

[O974.Ebook] Download The Race of My Life: An Autobiography, by Milkha Singh

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The Race of My Life: An Autobiography, by Milkha Singh

Milkha Singh has led a life dominated by running, running, and running; from a boy who narrowly escaped death during Partition (most of his family was not so lucky), to a juvenile delinquent who stole and outran the police, to a young army recruit who ran his very first race to win special privileges for himself (a daily glass of milk). After that first race, Milkha Singh became an athlete by default. And what followed was the stuff legends are made of.

In this remarkably candid autobiography, Milkha Singh shares the amazing high of winning India's first ever gold in athletics at the Commonwealth Games, the unbridled joy of being hailed as the Flying Sikh in Pakistan, as well as the shattering low of failure at the Olympics. Simple, yet ambitious; famous, yet grounded; enduring temptations all around him, yet remaining celibate so he could focus on racing; meeting a rich and beautiful girl who was desperate for him, yet fighting the world to marry his lady love, Nimmi, even as the on-field drama found its way into his personal life, Milkha is a man who has defined his own destiny. And yet, for a man whose life is dominated by sports, he continues to remain disillusioned with the way sports are run. Powerful and gripping, The Race of My Life documents the journey of an impoverished refugee who rose to become one of the most towering figures in Indian sports.

  • Sales Rank: #164738 in Audible
  • Published on: 2015-07-14
  • Format: Unabridged
  • Original language: English
  • Running time: 244 minutes

Most helpful customer reviews

0 of 0 people found the following review helpful.
Insightful
By DrJ
Book's not bad, great story telling but sort of amateurish. End of the book focuses on his personally agenda with advancing sport in India which isn't as interesting as his first hand account of his life story.

0 of 0 people found the following review helpful.
A powerful story written quite simply
By rajat agarwal
The legend, Milkha Singh, writes his story in the most simplistic fashion. It's an easy read and an inspirational narrative. He portrays the importance of setting realistic but ambitious goals at different stages of his life and directs all his focus on achieving these goals one-by-one. There are instances where I felt he was being hypocritical, but on reading further, understood his reasons behind those actions. Overall, India needs more people like him to change the face of it's dismal sports record as it stands today.

0 of 0 people found the following review helpful.
Very inspiring
By Srinivas Ponnaluri
The book is very inspiring and filled with lot of true facts of what is happening in the Indian sport. The approach towards sport he had is very much required in other areas too if India wants to be one of the leading nations in the world. Before it becomes too late, India needs to plan developing the talent in every area right from the very early age. The talent not only needs to be recognised but systems need to be set up to groom the same.

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Senin, 14 Mei 2012

[I664.Ebook] Download The Complete Book of Furniture Restoration, by Tristan Salazar

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Offering practical tips on finding and fixing old furniture, a step-by-step guide reveals how to make the most out of flea markets and auctions, identify woods and replicas, and restore and repair furniture pieces.

  • Sales Rank: #10159828 in Books
  • Published on: 1994
  • Released on: 1995-01-02
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.25" h x 9.00" w x .75" l,
  • Binding: Hardcover
  • 160 pages

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Kamis, 10 Mei 2012

[Q506.Ebook] Download Ebook Vitamins & Pregnancy: The Real Story: Your Orthomolecular Guide for Healthy Babies & Happy Moms, by Helen Saul Case

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Vitamins & Pregnancy: The Real Story: Your Orthomolecular Guide for Healthy Babies & Happy Moms, by Helen Saul Case

Vitamins are absolutely essential for a healthy pregnancy: before, during, and after. Expectant parents want healthy babies and to more easily navigate pregnancy’s many ups and downs. Problem is, standard prenatal vitamins don’t come close to meeting the needs of all women. Nutritional (orthomolecular) physicians have known this for decades. Many women would benefit from an abundance of nutrients during pregnancy and the

advantages are clear: healthy babies and happy moms.



Helen Saul Case has lifelong experience with nutritional medicine, having been born and raised with it her entire life. Still, she found pregnancy challenging, with new aches, pains, and amazing symptoms “I couldn’t have dreamed up if I tried.” It became all too clear that how to best use high doses of vitamins to safely and effectively address health issues was conspicuously absent from the scores of pregnancy health books out there. It’s time for a change!



Vitamins & Pregnancy: The Real Story is a comprehensive, yet easily readable nutritional guide to optimal health―for both you and your baby that tackles the topics other pregnancy books don’t, including:



• ?The many ways nutrition helps to ensure your baby’s best development in utero―with lifelong benefits for mother and child



• ?How vitamin C helps prevent birth defects, postpartum hemorrhages, and even stretch marks; vitamin E helps prevent miscarriage; magnesium helps cramping legs and sore, aching backs; and extra vitamin B6 alleviates morning sickness―without a prescription!



• Optimal vitamin and mineral intakes during pregnancy and breastfeeding



• What the research says about efficacy and safety



• ?Nutrition-based advice to help alleviate more than 35 pregnancy issues, from acid reflux and yeast infections, to postpartum challenges―including depression and losing weight

  • Sales Rank: #495522 in Books
  • Published on: 2016-03-08
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .73" w x 6.00" l, .75 pounds
  • Binding: Paperback
  • 352 pages

Review
"Vitamins & Pregnancy: The Real Story describes in detail the vitamins and essential nutrients, their proper doses, and how to give them to mothers, infants, and young children to maintain health. Mrs. Case writes in a no-nonsense style that is easy to understand. An indispensable book for parents and any mother-to-be."- Robert G. Smith, PhD, Research Physiologist University of Pennsylvania

"Vitamins & Pregnancy: The Real Story will fill a void that has been present for decades."―Ralph Campbell, M.D.

"Helen Saul Case clearly dispels the toxicity myths regarding the use of high doses of vitamin C and other vitamins during pregnancy. This book is of timeless value to a family's medical education and for any soon to be mother." - W. Todd Penberthy, PhD, Medical Writer and Researcher

"The book Vitamins & Pregnancy: The Real Story is a timely, understandable, practical guide to nutrition and supplement use even when you are starting to consider pregnancy. From my very first health class in grade school, through many years of study and experience I have learned the necessity of good nutrition and sufficient intake of vitamins and minerals.

In the book Helen Saul Case emphasizes that vitamins and minerals are the building blocks of our body and essential for good health. She provides examples and suggestions on how to use nutrition and supplements effectively.

The information in this book is backed by her personal experience as well as extensive research.

I consider this book a must-read for anyone considering the time-honored title of "Mother." - John I. Mosher, Ph.D., Professor Emeritus Biological Sciences

About the Author
Mrs. Case is the author of The Vitamin Cure for Women’s Health Problems and coauthor of Vegetable Juicing for Everyone. She has also published in the Journal of Orthomolecular Medicine and the Orthomolecular Medicine News Service. She is the daughter of Andrew W. Saul, star of the movie Food Matters and author of many popular books including Doctor Yourself. She currently lives with her husband and children in western New York.

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2 of 2 people found the following review helpful.
Great book!
By Amazing Grace
I have read many, many books on nutrition and pregnancy over the last 30 years and this is one of the best! It goes far beyond preventing deficiency symptoms and birth defects and gets into optimal nutrition from a super food diet and super supplies of supplements. Which I have been convinced for a long time are absolutely necessary in this day and age, because of our adulterated food supply and nutrient deficient soils. It is too bad, but we just can't get what is needed for optimal health for us and our children from food. Read this book and proceed with confidence! I am recommending it to all of my daughters and the other young women I have in my life.

3 of 3 people found the following review helpful.
Wonderful book telling you all you REALLY need to know ...
By Umm Eyad
Wonderful book telling you all you REALLY need to know about your vitamin intake during pregnancy. If you think you can just eat your way there, guess again! Eating super healthy can still leave a lot to be desired for you little one! Strongly recommend this book to all women.

2 of 2 people found the following review helpful.
the author seems very much like her father
By Michelle
I was waiting for this book for some time. So far, the author seems very much like her father. I am about to start Midwifery school soon, so I am excited to have this book in my library.

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Rabu, 09 Mei 2012

[G874.Ebook] Free Ebook Print Offer Introductory Algebra for College Students (7th Edition), by Robert F. Blitzer

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  • Sales Rank: #5877015 in Books
  • Published on: 2016-02-29
  • Original language: English
  • Number of items: 1
  • Dimensions: .70" h x .90" w x 8.40" l, .0 pounds
  • Binding: Loose Leaf

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Selasa, 01 Mei 2012

[V606.Ebook] Download Ebook Work Rules!: Insights from Inside Google That Will Transform How You Live and Lead, by Laszlo Bock

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Work Rules!: Insights from Inside Google That Will Transform How You Live and Lead, by Laszlo Bock

NEW YORK TIMES BESTSELLERWALL STREET JOURNAL BESTSELLER
The Globe and Mail Top Leadership and Management BookForbes Top Creative Leadership Book
From the visionary head of Google's innovative People Operations comes a groundbreaking inquiry into the philosophy of work-and a blueprint for attracting the most spectacular talent to your business and ensuring that they succeed.

"We spend more time working than doing anything else in life. It's not right that the experience of work should be so demotivating and dehumanizing." So says Laszlo Bock, former head of People Operations at the company that transformed how the world interacts with knowledge.

This insight is the heart of WORK RULES!, a compelling and surprisingly playful manifesto that offers lessons including:

  • Take away managers' power over employees
  • Learn from your best employees-and your worst
  • Hire only people who are smarter than you are, no matter how long it takes to find them
  • Pay unfairly (it's more fair!)
  • Don't trust your gut: Use data to predict and shape the future
  • Default to open-be transparent and welcome feedback
  • If you're comfortable with the amount of freedom you've given your employees, you haven't gone far enough.


Drawing on the latest research in behavioral economics and a profound grasp of human psychology, WORK RULES! also provides teaching examples from a range of industries-including lauded companies that happen to be hideous places to work and little-known companies that achieve spectacular results by valuing and listening to their employees. Bock takes us inside one of history's most explosively successful businesses to reveal why Google is consistently rated one of the best places to work in the world, distilling 15 years of intensive worker R&D into principles that are easy to put into action, whether you're a team of one or a team of thousands.

WORK RULES! shows how to strike a balance between creativity and structure, leading to success you can measure in quality of life as well as market share. Read it to build a better company from within rather than from above; read it to reawaken your joy in what you do.

  • Sales Rank: #309536 in Books
  • Published on: 2015-04-07
  • Released on: 2015-04-07
  • Formats: Audiobook, CD, Unabridged
  • Original language: English
  • Number of items: 10
  • Dimensions: 5.75" h x 1.50" w x 5.25" l,
  • Running time: 690 minutes
  • Binding: Audio CD

Review
"The book is a true masterpiece."―Forbes.com

"An intriguing profile of an innovative company that continues to shake up the world."―Kirkus Reviews

"Good guidance from the head of Google's innovative People Operations, who wants to show companies how to attract and keep the best managers...Love the read-it-two-ways title."―Library Journal

"Anecdotes about Google's founding and history mingle with discussions of management theory, psychology, and behavioral economics to create a fascinating and accessible read."―Publishers Weekly

"WORK RULES! delivers on its promise. Befitting a volume written deep within the algorithm factory, WORK RULES! is dense with data and counterintuitive conclusions for anyone looking to make the workplace a better place."―Forbes

From the visionary head of Google's innovative People Operations--a groundbreaking inquiry into the philosophy of work and a blueprint for attracting the most spectacular talent to your business and ensuring the best and brightest succeed. The praise for WORK RULES! includes the following bestselling authors and top flight executives:
Adam Grant, author of Give and Take

"WORK RULES! offers a bold, inspiring, and actionable vision that will transform the future of work. It should be mandatory reading for everyone who leads, manages, or has a job."

Daniel Coyle, author of The Talent Code
"Laszlo Bock's book is a dazzling revelation: at once an all-access backstage pass to one of the smartest organizations on the planet, and also an immensely useful blueprint for creating a culture of creativity. It should be given to every leader, every entrepreneur, every manager, every student, and every human being who wants to understand how to build a successful, cohesive, high-performing workplace."

Dan Pink, author of Drive and To Sell Is Human

"Laszlo Bock has written a remarkable book that reveals the secrets of becoming a talent powerhouse. He shows the many benefits of a high freedom culture with a mission that matters. And along the way, he topples pillar after pillar of conventional wisdom on hiring, training, assessing, and compensating the people who power your organization. If you're looking for forehead-smacking insights along with an array of savvy new practices, WORK RULES! is an essential read."

Susan Cain, co-founder of Quiet Revolution and author of Quiet

"WORK RULES! is spectacular. I spent weeks with it, because I wanted to take such careful, detailed notes. I plan to share it with our entire Quiet Revolution team-and I'm sure that all company founders will do the same."

Ram Charan, coauthor of Execution and advisor to boards and CEOs

"WORK RULES! is an exceptional book aimed at any manager who wants great ideas for encouraging success from their team . . . an instant classic for the management shelf."

Indra K. Nooyi, chairman and CEO, PepsiCo

"With a clear-eyed, data-driven look into today's workplace, Bock reveals the non-traditional practices that can fundamentally transform businesses of all kinds."

Tom Gardner, founder and CEO, Motley Fool

"The finest book on organizational culture that I have ever read. WORK RULES! is the essential playbook for creating high-performance cultures that liberate people to do their most important work."

John Doerr, managing director, Kleiner Perkins Caufield & Byers

"WORK RULES! is more than a must-read business book. It's a handbook for high-performance teams that win."

Jeffrey Pfeffer, author of Leadership B.S.

"Some will think that WORK RULES! is a book about Google. It is, but mostly it is much more: a book about how to build people operating systems that permit any organization to get the smartest decisions from their workforce. Clearly written, evidence-based, with practical guidance and a cogent underlying philosophy, WORK RULES! needs to rule the world of work."

Peter H. Diamandis, chairman, XPRIZE; exec. chairman, Singularity

"WORK RULES! is a surprising, unconventional book that is required reading for anyone looking for a job in the tech sector, and for every entrepreneur seeking new modes of innovative thinking."

Robert I. Sutton and Hayagreeva Rao, co-authors of Scaling up Excellence

"A riveting ringside view of people operations at Google. A deft marriage of research and practice that is full of practical tips. It is an indispensable book for all people managers."

Tim Brown, CEO of IDEO and author of Change By Design

"As a company renowned for questioning our assumptions, it should be no surprise that Google has developed unique and profoundly effective approaches to culture, talent and leadership. By debunking many accepted HR practices WORK RULES! establishes itself as a new testament for managing talent in modern times."

Liz Wiseman, author of Multipliers and Rookie Smarts

"Laszlo Bock has done far more than codify Google's recipe for its high-freedom, high-performance workplace, he has created the essential guide for unleashing talent in the digital age. Intelligent, playful, and practical, WORK RULES! is for all leaders who want to inspire brilliance and bring out the best of humanity in their workforce."

About the Author
Laszlo Bock leads Google's people function, responsible for attracting, developing, retaining, and delighting "Googlers." Bock's earlier experience spans executive roles at the General Electric Company, management consulting at McKinsey & Company, start-ups, non-profits, and acting.

During Bock's tenure, Google has been named the Best Company to Work For more than 30 times around the world and received over 100 awards as an employer of choice. In 2010, he was named "Human Resources Executive of the Year" by Human Resources Executivemagazine.

Most helpful customer reviews

134 of 138 people found the following review helpful.
Excellent complement to "How Google Works"
By Jeremey Donovan
While Eric Schmidt's book "How Google Works" is better, Work Rules adds considerable depth on Google's People Operations practices. Here are my key takeaways:

- Operate on the belief that people are fundamentally good
- Use groups of peers or independent teams for: hiring, promotions, salary increases, awards, and firing (often excluding the direct manager)
- Managers exist to: (a) make tie-breaking decisions (b) coach/train to develop employees (c) care about people's well-being (d) set vision/strategy (e) provide technical advice (f) empower by clearing roadblocks
- Conduct 2x-per-year performance reviews on a 5-point scale and then calibrate (which are separate from continuous feedback); get 360 feedback on ‘do more of’ and ‘do differently’ 1x per year
- Make all goals (objectives and key results) public
- Design physical spaces to encourage interaction across departments
- Help employees meet the people they are helping
- Ensure transparency (in all matters unless unlawful)
- Only hire people who are better than you, who will be successful in the context of your organization, and who will make everyone around them more successful
- Referrals from existing employees are the best source of candidates
- Couple assessments of cognitive/problem-solving/learning ability, conscientiousness, and emergent leadership/fit with structured interviews that are job related: (a) Tell me about a time..? (b) What would you do if…? Note: 4 interviews are sufficient
- Eliminate status symbols
- Pay bonuses based on the median salary of all people in a job
- Have people who are the best at something train everyone else (share principles, role-play, discuss, review video of role-play)
- Make pay commensurate with contribution (following a power law rather than a normal distribution)
- Provide experiential rewards (as a complement to monetary awards)
- Celebrate accomplishment with public recognition
- Reward smart failure and make sure to conduct “what did we learn?” post-mortem sessions
- Provide nudges to influence, not dictate, choice
- Uphold the obligation to dissent (a McKinsey core value)
- Treasure the weird
- Put more wood behind fewer arrows
- Building a great culture requires constant experimentation and renewal

Various programs and processes:
- TGIF: weekly all company meeting to share updates plus 30 minutes of Q&A
- Dogfooding: Have employees test new products and provide feedback before piloting with customer
- Bureaucracy Busters: annual program to identify and fix biggest frustrations
- Upward Feedback Survey: 2x per year survey about manager quality
- 20 Percent time: time for people to engage in side-projects (often 120% time)
- Googlegeist: Annual survey focused heavily on innovation, execution, and retention
- Tech Advisor: network of experienced leaders offering confidential, one-on-one office hours
- Random Lunches: set people up with others they don’t yet know
- Tech Talks: Employees sharing work (and non-work) expertise
- Talks at Google: Outsider (ex: authors, business leaders, entertainers, etc.) sharing their wisdom

223 of 233 people found the following review helpful.
Very Useful Information
By Loyd Eskildson
Most books about business aren't worth reading because they're either a selective collection of anecdotes with unknown biases and completeness (eg. Malcolm Gladwell), a summary of the practices of a company that's often a 'flash-in-the pan' (eg. Baldrige Award winners), or the writings of some obscure PhD focusing on some relatively secondary point (eg. employee morale, while ignoring strategy and the competitive environment). Fortunately, this book is an exception - summarizing H.R. practices employed at Google, along with (in some cases) their evolution.

A key point made immediately - Google managers cannot unilaterally decide whom to hir or fire, how someone's performance is rated or rewarded, when software code is of sufficient quality to be incorporated into working systems, final product design and/or launch date, or who is promoted. Instead, each of those decisions is made by a group of peers, a committee, or a dedicated and independent team. Outcomes are thus calibrated across groups, and managers instead focus on clearing roadblocks and inspiring their teams. Google contends that giving non-managerial individuals and teams decision-making authority, providing learning opportunity outside what is needed to do one's job, and increasing reliance on teams works best. (See Kamal Birdi for related academic research.)

Block tells readers that Google relies on three cornerstones in its H.R. practices. The first is its Mission Statement - cornerstone of its culture, intended to convey a mission that matters, a moral rather than business goal. Why? Nothing is a more powerful motivator than knowing you are making a difference in the world. The second is transparency. Weekly, Larry and Sergey host the entire company (live and Internet video) for updates from the prior week, product demonstrations, welcoming new hires, and fielding 30-minutes of questions from anyone on any topic. (Staffers submit questions, discuss, and vote on their priority - 'Hangout On Air Q&A' is the software utilized for this; also utilized by Obama to handle and prioritize questions from audience members when he speaks.) Transparency is valued because it promotes information-sharing, encourages improvement (eg. New York's posting CABG mortality rates for each hospital brought an overall death rate reduction of 41%). Bridgewater Associates (world's largest hedge fund) goes further - recording every meeting and making the available to employees - shows how decisions are made, encourages more precise thinking and communications, reduces politicking/backstabbing, stops the 'I never said that.' Complaints about someone within an email are forwarded to that individual. The third is employee voice. Google has an annual Bureaucracy Busters program where staffers identify their greatest frustrations, vote on them, and initiate actions.

Bock believes that most assessments of potential hies occurs in the first 3 - 5 minutes, if not sooner. Further, most interviews are subconsciously biased towards people like the interviewer. Finally, most interview techniques are worthless. (These assertions are backed by research cited in the end-notes.) In addition, other research has concluded that about 90% of training doesn't bring sustained performance improvement or behavior change. Thus, Google spends considerably more on recruiting than the average firm, with less emphasis on training.

Even the best-intentioned managers compromise their standards as searches drag on.

Side Notes: 1)As late as 2010, most new Googlers took significant salary cuts when joining - some as much as 50% or more. Hints at the value of adding Google to one's resume. 2)Google now prefers to take a bright, hardworking student who graduated at the top of his class at a state school over an average or above-average Ivy League graduate. It also looks for humility and conscientiousness. Google only hires about 0.25% of those considered. 3)As of 2008, Google continuously crawls the Web and reprocesses its findings several times/day.

Continuing, Bock states that only 10% of an organization's applicants (at best) will be top performers - this creates a need for more interviews. Moreover, most top performers aren't currently looking for work. Two teams of senior leaders (one for product management and engineering roles, another for sales, finance, and all else), plus a final reviewer (Larry Page) enforce Google's high hiring standards. A major rationale - this avoids declining standards over time, as well as hiring preference for friends. 3)Google no longer uses case interviews and brainteasers - researchers have found them useless.

Google analyses have found that academic performance didn't predict job performance beyond the first 2 - 3 years after college, so they've stopped requiring grades and transcripts - except from recent graduates. At one point, over half of new hires came from employee referrals, and then dropped off. The reason - they'd exhausted their networks. Google helps boost recollection by having events at which staffers go through their Facebook, LinkedIn, etc. networks, with H.R. individuals standing by. Another reason - Google was taking too long to contact those referred and not providing feedback to the referrer. That too has changed - an initial call is made within 48 hours and the referring Googler is given weekly updates. Since so many of the best potential applicants don't apply, Google has developed an in-house recruiting staff (using 'gHire') that now brings in over half of its new hires. It stopped using job boards (eg. Monster.com) in 2012.

Researchers Schmidt/Hunter in published (1998) a meta-analysis of 85 years of research on how well assessments predict performance. Unstructured job interviews 'explained' 14% of performance variation, reference checks - 7%, experience (3%). Work-sample tests (29%) were best (Google uses); general cognitive ability (26%), when combined with assessment of conscientiousness brought the level to 36%.

Google now uses 'qDroid' - one chooses the attributes they want to test for and supply the job needing to be filled - the system provides questions appropriate for the interview. Bock also commends the sample questions available on the U.S. Dept. of V.A. website.

In 2007, Google started looking for themes across the 10,000 or so individuals it had hired, and the millions it had not hired. Four predictive attributes were identified - 1)General Cognitive Ability, 2)(Emergent) Leadership, 3)'Googleyness' - enjoying fun, having humility, conscientiousness, comfortable with ambiguity, and 4)Role-Related Knowledge. The latter was least important, and Bock sort of waffles around about it. Google now requires all interview feedback to comment on each attribute. Subsequent reviewers may disagree with the conclusions reached by those previously involved, and the system rates interviewers on their longer-term accuracy.

Google became infamous for its long, drawn-out hiring and interview processes. Analysis found that four interviews were enough (provided 86% confidence), and that each additional interview beyond those four only added another 1% confidence in the decisions made. Acting upon this information has cut the median hire time to 47 days, down from 90 - 180. The process begins with resume screening by someone familiar with all Google jobs (Bock omitted the initial computer screening and key words/phrases utilized), a phone or Google+ 'Hangout' interview to assess general cognitive ability, then in-person interviews with hiring manager, peers, subordinates, and a cross-functional representative, followed by summarization of the formal structured prior interviews, along with 'backdoor references' (eg. information from current Googlers who knew the individual before, perhaps in college), an interview with a senior leader, then the CEO. The average Googler spent 1.5 hours each week on hiring in 2013.

Google tries to reduce 'distance' between layers - no executive dining rooms, parking spots, or pensions. Decision-making is based on data, as much as possible. ('Don't politic, use data.') H.R. practices are tested via surveys, test data, and sometimes double-blind experiments. Rejected candidates are sometimes hied to see how they perform. Purported biases are taken seriously and checked out via data - do those reporting to upper managers get more promotions and better ratings, what about those on the more important projects? (Analyses were conducted and the results posted. When the analyses uncover or bear out a problem, Google tries changes.) Engineers are allowed to spend 20% of their time on non-work-related projects (presumably related somehow to bettering Google - some projects have to do with H.R. changes), and a sizable proportion do so.

Sidebar: Bock states that part of the reason women are paid less than men is that they negotiate less - he backs this up with data. Google disseminates this finding to staffers in an effort to encourage them to be more assertive in requesting raises and promotions.

All supervisors receive structured feedback from their subordinates; those with 100 or more subordinates have summaries of that feedback posted for all to see. (These results are not factored into their performance ratings or pay decisions.) Google also regularly uses five questions that predict whether employees are likely to quit - action is triggered if favorable responses fall below 70%.

Google board member John Doerr introduced Intel's goal-setting practices (Objectives and Key Results - OKR) to Google in the early 2000s. Results must be specific, measurable, and verifiable. (Bock suggests having both quality and efficiency measures, and cites Edwin Locke and Gary Latham as guiding authorities.) The firm deliberately sets ambitious goals, believing that if they achieve all of them, the goals are not aggressive enough. ('If you set a crazy, ambitious goal and miss it, you'll still achieve something remarkable' - Larry Page) Larry sets OKRs for Google at the start of each quarter. Everyone's OKRs are visible on Google's internal website. Since research has shown that hours spent cascading goals up and down a firm doesn't improve performance, and those grossly out of alignment are quickly obvious, Google spends little time on that.

Google stopped doing quarterly ratings in 2013 (now every six months) and went to a 5 point scale (from 41). Managers assign a draft rating to each of their employees and then sit with about 5 other managers and review the outcomes to help standardize/calibrate them. This is seen as reducing the incentive/pressure to inflate ratings, and improving fairness. Prior to beginning the sessions (last about 3 hours), the group reviews the seven types of likely bias (eg. recency, central tendency). Not every individual is discussed, but they do look at the various ratings distributions.

Google separates the 'how you did' conversation from the 'how to do better' discussion by about a month. Managers are assisted in this by Google-provided guides.

Google believes that some individuals in technical jobs are worth far more than others at the same level - even after accounting for differences in project impact. Bock cites Bill Gates: 'A great writer of software code is worth 10,000 the price of an average software writer.' (When I wrote software the generally-accepted figure was a much more modest 20X - still quite impressive.) Unfortunately, this runs afoul of typical rewards systems. Google tries to account for these differences with varying stock grants, though these are infrequent (usually generate resentment); public recognition and less dramatic rewards (eg. trip to Hawaii) are more frequent.

Typical reward systems assume a normal-curve distribution of talent/contributions. Bock contends a 'power' (exponential) curve is more appropriate - if for no other reason than the fact that the worst performers don't get hired or, are fired if they were hired. He then documents that power-curve distribution of talent in a number of areas (academic publishing, professional sports, musicians, etc.) using data from O'Boyle/Aguinis and their study of 633,263 individuals. (Also why median incomes in the U.S. almost invariably are lower than mean incomes.) Those falling in the bottom 5% at Google are provided training, sometimes given a new position (usually they rise to average), or fired. The range of rewards within a level at Google can easily vary 300 - 500%; a consequence is that average performance is rewarded with less than average compensation. As for failures - they too are rewarded if seen as thoughtful and well-attempted.

Bock/Google are relatively dismissive of training - Bock references research concluding that most is a waste, primarily because of a lack of evaluation. Google tries to use fellow-workers as trainers (more credible and knowledgeable) and to assess behavior/practice/performance changes that result.

Bock ends by reporting that while Google does offer an excellent menu of benefits, many are free are very low cost to the company. Examples include allowing onsite provision of services for employees that help simplify their busy lives - cleaning, bicycle repair, etc. Employees pay for the services, though sometimes Google is also able to negotiate lower rates.

Overall - an excellent description of how Google recruits, retains, and motivates its staff.

10 of 10 people found the following review helpful.
Contains some content that's very useful -- and some that is less so
By Alex
This book does have a lot of good, useful, and interesting information. Compared to another book I've read that also came out of Google (How Google Tests Software) I think this one is much better in terms of the content being actionable and thoughtful and, to my knowledge, reflecting how things actually work at Google. One thing that was frustrating about the software testing book is that it was very unreflective -- it simply told you what Google did, without discussing the pros and cons of various approaches. Work Rules! is much more thoughtful in terms of providing evidence that the techniques it discusses work. It even discusses some failed projects by HR -- er, I mean People Ops -- at Google, and why they failed.

So, why not five stars? A few reasons. One is that there is a lot of space devoted to self-promotion of Google, which while not unexpected in a book written by Google's head of People Ops, doesn't add much to the reader's experience. Another is that a good chunk of the content is likely to already be very familiar to readers -- Bock spends a lot of time explaining what a normal distribution is, for example, or describing the Employee Resource Groups (i.e., various affiliation groups like the veteran's group or the parents' group) that are extremely common at companies of Google's size. The third problem is that "it's the economy, stupid" -- some of the content around hiring and compensation is likely specific to Google's particular situation, its success, the labor market and so forth when at the time covered by the book, and is probably not universally valid. The final problem is that while a lot of the "tactical" level advice is highly evidence-based, several of the high-level ideas, such as "it is better to hire the very best people than to hire merely okay people and train them" or "it makes sense to pay your best engineers an order of magnitude more than other engineers at the same level" or even "whiteboard coding interviews are a good way of assessing candidates" have very, very little evidence provided to support them. In many cases the evidence for these claims is based on a combination of cherry-picked anecdotes, one or two studies done decades ago and not on engineers, and a reasonable-sounding argument that makes sense until you realize that you could make an equally reasonable-sounding argument in the opposite direction. I would love to see a book that really picks apart and tests some of these assumptions.

That said, it's a fun read with a decent amount of useful advice, which makes it a very solid four stars.

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